FINDING THE RIGHT LOGO FOR YOUR BUSINESS

Where do we start?

We start with a simple email, "Hey Rob, can you help create a logo for my new small business. I'm making cold press juices!"

That's it! First your logo and brand, then business cards and a sell sheet, then a website and social media skins.

And boom! 🚀 You're off chasing your dream!

let's get started

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> types of logos

UNDERSTANDING LOGO TYPES

What type of logo is right for me?

There are several different types of logos and marks that can represent your brand. Let's look at the most common types.

Lettermark / Monogram

Typography logos that use initials from your company name, keeping things simple and memorable.

When to Use: Ideal if your company has a long or complicated name.

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Letterform Logo

Focuses on a single letter from your brand name, styled in a unique way to stand out. A simple, memorable mark with just one powerful character.

When to Use: Scales down easily and can fit anywhere. Typically used in conjunction with other marks.

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Wordmark Logo

A logo that spells out your company name in a distinctive and stylized font, making it instantly recognizable.

When to Use: Highlights company name. Great for brands with short, distinct names.

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Brand Mark

A single symbol or icon that represents your brand without any text, providing a clear and memorable visual.

When to Use: Perfect for instantly recognizable, well-known brands and symbols.

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Abstract Mark

Logos built from shapes or forms that don’t represent a real object but evoke a certain feeling or concept for your brand.

When to Use: Suited for brands wanting a fresh, modern look without being tied to a literal image.

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Mascot Logo

A fun, illustrated character that becomes the “face” of your brand, making it more approachable and engaging.

When to Use: Ideal for family-friendly or playful brands seeking personal connection.

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Combination Mark

A blend of a symbol and text, giving your brand the flexibility to use them together or separately for different applications.

When to Use: Best if you want both text and a symbol, but also want the flexibility to use each element separately.

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Emblem / Badge Logo

A design where text and imagery are combined within a shape or frame, often conveying a classic, established feel.

When to Use: Evokes tradition, trust, and authority, making it ideal for brands that want to appear established and reputable.

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Dynamic Logo

Flexible design that can change its look—like color or shape—while still keeping key elements of your brand’s identity. It shows your brand’s ability to adapt and evolve over time.

When to Use: If you want a logo that can shift and respond to different contexts or campaigns.

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